Make-believe (EN)

“When Obama makes congressional races about payback for seven years of insulting him, Democratic operatives believe he makes it real in a way that’ll matter more than any campaign ad or aspiring candidate can.

Real? Or viscereal.
Source: Edward-Isaac Dovere – http://www.politico.eu/article/obama-plays-the-trump-card-on-the-gop/ 10 april 16